A couple of months ago, the advertisement above started showing up on billboards all over Mexico City. It first came to my attention however when my co-workers unfolded a poster of the image from the newspaper and started busting up with laughter. "Que piensas, Sierrita?" Chistisisimo - obviously! Not at all surprisingly, not all my paisanos feel the same way, particularly those loveable Minutemen who are always ready with a soundbyte.
What I love is that this is an actual map of the border before the 1848 Mexican-American war. People so rarely get riled up about history anymore that I’ll pretty much take what I can get. So high five to Absolut who knows full well that a few apologies are a low price to pay to win over millions of Mexicans who have taped up the poster in their bedroom and waiting for the census that will make the map seem downright current.